Marketing for Good: My Experience with Catchafire.org

A Simple Way to Give Back

As marketers, we spend our days fine-tuning messaging, optimizing content, and analyzing engagement metrics. But what if a few hours of that expertise could make a huge difference for a nonprofit? That’s exactly what I found when I volunteered on Catchafire.org.

The Project: A Marketing Audit with Real Impact

Recently, I had the opportunity to review marketing materials for a nonprofit that needed a fresh perspective. They sent over ten pieces—everything from their website and e-newsletter to brochures and flyers. Before diving in, we had a call where they shared their goals, challenges, and how they used these materials in their outreach. Understanding the full picture made my recommendations more relevant and actionable.

After reviewing their content, I created a PDF with detailed copywriting recommendations, best practices, and general feedback. It took me about two hours—a quick project for someone who does this daily—but for them, it was a game-changer. Small tweaks in messaging, design consistency, and audience focus could significantly improve their donor engagement and community outreach.

Small Effort, Big Results and Why It Matters

What struck me most was how something relatively simple for a marketing professional could have such a big impact. Nonprofits often run on limited budgets, meaning things like marketing audits and strategy updates take a backseat. But when you donate your expertise, you help them make the most of their resources—without spending a dime.

If you're looking for a way to give back in a way that feels natural to your skill set, Catchafire is a great place to start. A couple of hours of your time can provide a nonprofit with guidance that might otherwise be out of reach. And honestly? It feels good to use your skills for something bigger than a campaign metric.