About Me
With nearly two decades in marketing and advertising, I’ve had the opportunity to shape and execute strategies that drive brand differentiation, market growth, and executive alignment. My career has spanned industries, with a deep focus on pharmaceutical and B2B marketing, where I’ve collaborated with leadership teams to elevate brand positioning and optimize go-to-market strategies.
I believe that marketing’s greatest power lies in its ability to connect strategy with execution—translating business objectives into measurable impact. My approach is rooted in clarity, influence, and data-driven decision-making.
Through this platform, I share perspectives on marketing’s evolving role in business leadership—helping marketers strengthen their strategic influence and align their work with what truly moves the needle.
Multi-Channel Marketing
Ensuring brand visibility through email, paid search, SEO and beyond.
Professional Expertise
Lead Generation
Crafting strategies that attract, nurture, and convert high-value prospects.
Website Optimization
Aligning marketing initiatives with business objectives to drive growth.
Brand Strategy
Launching new products and revitalizing established brands with impactful narratives.
Data-Driven Decision Making:
Leveraging analytics and insights to refine strategies and maximize performance.
Business Alignment
Creating conversion-driven, user-friendly digital experiences.
Career highlight: Presenting my digital marketing strategy at a product launch.
“Just wanted to let you know that you did a great job today. I am impressed with your knowledge, poise and confidence. Your outstanding performance was just discussed in the executive management meeting. Well done!” - Email from an Senior Vice President
Scottsdale, Arizona
Get in touch.
I’m not a consultant or a service provider, but I’m always up for a good conversation about ideas, strategies, travel, college football and everything in between. Feel free to reach out or connect on LinkedIn.